Ghanavi

Insurance companies have been urged to partner with banks in order to easily penetrate different markets and maximize sales opportunities on Bancassurance products. This partnership according to the Managing Director of NSIA Insurance, Mable Nana Nyarkoa Porbley, will help the banks, the insurers and the clients in many ways. Mrs. Porbley who was speaking at the 2016 Bancassurance Conference in Accra said, "When insurers partner banks it helps in future designing and pricing of products as the banks bring to the partnership a wealth of insights into client lifestyles and expectation; which means that the insurer is able design the right product at the right price for the client". Adding that the banks’ branch network brings the geographical spread - allowing easy access to insurance. “If Bancassurance products are strategically placed in the banking space it brings convenience to the clients as they get the opportunity to do their banking, pay bills and get insurance a